Various Private Label Brands

While at ModCloth, I worked with various teams to develop private label brand concepts, from initial concept to execution of all brand assets, for a number of product lines as we moved into designing & manufacturing our own merchandise.

au fond - Basics Apparel Private Label Brand

Myrtlewood - Classic & Vintage Inspired Collection

Graham Street Shoe Co. - Shoes

349 - Soft Home Goods

In addition to developing the creative, I developed detailed guides to foster communication between the creative team in Pittsburgh and San Francisco and the product development team in Los Angeles. Both teams were rapidly evolving, so it was crucial we had guides that created a common vocabulary across the organization as we developed and managed so many different brands with different vendors production needs.

↑Back to Top