Day Owl wanted their unboxing experience to be exciting and also to educate the customer about the journey the product made to get to them.
The shipping box for the backpack and the matching smaller (cuter) version for the cord pouch featured the Day Owl logo large & wrapped around the sides. The bursts are a brand element, the transition around the edges from black to white represent the way the backpack is designed to carry you from day to night, or all through your day.
Physical gift card and website banner