Jo & Maddie

Jo & Maddie was a home decor brand I co-founded in 2016. We designed and manufactured soft home goods and wallpaper. Our catalog contained over 100 exclusive patterns and designs all created and produced by me. I handled every aspect of the business, including branding, product design, photography and marketing materials. I personally produced all of the art, products and photography you see here. In Summer 2017, we were awarded “Best Booth, Home Category” at the Las Vegas Summer Market. The criteria was overall design, branding, creative merchandising and booth/staff personality. It was our first trade show & first booth I’d ever designed and constructed!