Lace Luxury Haircare creates luxury multi-functional, feel good haircare products. For their second product launch, they wanted to keep their existing high-end look while incorporating imagery depicting the natural ingredients found in the product, in this case aloe & lavender. After iterating between photography and various illustration styles, we landed on a simple watercolor look. The graphic elements and type are a rose gold foil against a matte label, ensuring that the copy and logo pop against the patterned background.