Nollapelli has developed an innovative fabric that works with the unique needs of your body. Their high-quality bedding prevents skin and hair damage while improving sleep quality. For their shipping packaging, we wanted to convey that quality message from the moment it arrives at the customer’s door.
The outer box has a large statement, visible at a distance and wrapping over the edge to maximize size. The inside contains messaging prompting the customer to come back and tell Nollapelli about their experience once they’ve slept on their new bedding.
Paid Social Campaign Assets
Nollapelli’s “Bring Your Own Bedding” campaign during Summer 2020. Encouraging people to bring their own bedding once they got back to traveling, not only to have the benefits associated with sleeping on Nollapelli bedding, but also for safety during the pandemic.
“We Made Cotton Cool” is a campaign to illustrate the benefits of Nollapelli bedding over 100% cotton bedding. The color backgrounds are meant to catch the eye and highlight the white sheets and pillowcases.