Trusst Lingerie sold bras engineered specifically for women size DD+. To grab our customer's attention we did a series of posts comparing the average breast weight of a given size to everyday items. The results were sometimes shocking and typically humorous.
Redefining Beauty was a campaign about elevating our customers and letting them define what beauty meant to them instead of our industry dictating it.
Each featured an illustration & photo of the customer, along with a blog post & a quote about what beauty meant to them. It included social posting & an email to our customer list.
