Trusst Lingerie sold bras engineered specifically for women size DD+. To grab our customer's attention we did a series of posts comparing the average breast weight of a given size to everyday items. The results were sometimes shocking and typically humorous.
Redefining Beauty was a campaign about elevating our customers and letting them define what beauty meant to them instead of our industry dictating it.
Each featured an illustration & photo of the customer, along with a blog post & a quote about what beauty meant to them. It included social posting & an email to our customer list.
Various marketing emails
In order to interact with customers directly, allowing Trusst fit specialists to show off the features directly to the customer and increase awareness, we designed snd opened a showroom.
I designed the space, sourced the furniture and materials, and created custom patterns for fabric and wallpaper elements.